A couple of days ago I came across a blog post that said Google was going to start penalizing slower loading blogs. Even if they do make it official by using loading speed as part of their algorithm, the fact is slow loading blogs are already penalized in search results. This applies to all search engines and not only that slow loading blogs are penalized by members of any blogging network you may belong to. Let's face it, I have crappy satellite internet service which means from time to time I get FAPed. It is nowhere as fast a high speed broadband which means slow loading blogs can take 5 minutes or more to load. Now you might have the best blog around but I am not going to wait that long for it to load. The same is true of anyone clicking on your link that appears in a search engine result. It it doesn't load up reasonably fast they go back and click on one that does load. There, you have just lost a reader and potential subscriber.
Garden Gnome
©2009-2011
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