How Not to Promote Your Blog On Twitter

Twitter is an amazing social network that has the potential to bring traffic to your blog if used properly.  Blog promotion on Twitter is perfectly acceptable.  I use twitterfeed.com to automatically send a post through Twitter each time I make a new post.  I use scheduled tweets in TweetDeck to post previous blog posts of interest throughout the day.  Both of these are perfectly acceptable methods of blog promotion on Twitter.  What is not acceptable aka how not to promote your blog on Twitter is:

• using only your feed or scheduled tweets - Both of these are very useful features but you cannot and should not use these alone as this defeats the 'social' aspect of Twitter.  It is very important that you interact with others aside of promoting your own blog(s).
• posting only links to your own blogs - There is such a thing as tooting your own horn too much.  Every blogger using Twitter wants to promote their blogs but Twitter is not about only blog promotion.  For every link to your blog you should be tweeting 2 - 3 tweets with no links as well as re-tweeting other tweets.
• posting multiple tweets to the same blog post - Some are under the impression that posting the same tweet with link to a certain blog post will get them more traffic.  Quite the opposite happens.  It annoys your followers to the point they will unfollow and in fact that is one of my top reasons to unfollow and block another user.  It is acceptable to post a second or even third tweet to the same post in a 1 month span so any new followers can check out the post if they are interested but definitely never in the same day!  If you are going to post a second tweet to the same blog post at least change the wording so the tweet is not a duplicate.

Garden Gnome
©2009-2010