Can You Change the Name of Your Blog?

When I started my cooking blog I set the url to momskitchencooking.blogspot.com but actually named the blog Mom's Cafe Home Cooking.  This blog is a little over 4 years old so the majority of my readers refer to it as Mom's Cafe.  I have noticed that some are referring to it as Mom's Kitchen Cooking when linking to this blog thinking the name in the URL is the name of the blog.  In hindsight I created a bit of confusion.  So the question has become can I change the name of my blog to Mom's Kitchen Cooking?  More importantly will this cause more confusion than it solves?

In the real world of business name changes do happen.  For example Kentucky Fried Chicken officially changed their name to KFC.  In fact even the actual branding is often modified to give a fresher updated look.  Whether or not this costs them customers is seldom mentioned.  I have noticed though that companies changing either name or branding tend to do a lot more advertising to assure customers it is the same great place or product just with a new name and/or look.  On this basis then changing a blog name is quite possible.  I doubt loyal readers would mind as long as they were getting the same great content.  New readers and those coming in through search engines would likely never know that the blog was renamed.  In this respect changing a blog name has the potential to be a lot less damaging than in the real world of business where your name and branding is everything.  I will have to ponder on the name change.  What is your opinion on this one?

Garden Gnome
©2009-2010