The Importance of Choosing Good Anchor Text

When I first started blogging I had no idea what anchor text was or how important it could be.  Anchor text is the clickable text that is highlighted to become the hyperlink.  What I didn't understand and many new bloggers don't understand is anchor text is important when it comes to SERPs.  So I made the exact same mistake many new bloggers make.  For example with posts referring to recipes I had already posted I would choose (recipe here) rather than the name of the recipe as the anchor text.  Recipe here gets the reader to where they want to go but does absolutely nothing for SEO!  The words chosen for the anchor text actually affect how your page ranks in the search engine results so short, natural but descriptive anchor text is considerably more effective than 'recipe here' or 'click here'.

If you made this mistake it is not too late to correct the problem.  Simply go through your archived posts then edit any link without good anchor text to one that is better then republish the post.  The only thing that will change by doing so is the anchor text.  The end result will be better search engine results all the way around meaning more traffic to your blog.

Garden Gnome
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