Marketing Changes to Your Blog

The marketing industry has long known that people are creatures of habit.  That means they either have to hit you big with overexposure to sell a new idea or they have to subtly modify an old idea to get you to buy it.  There really isn't any in between.  By far the least risk involved is subtly modifying over a period of time gradually introducing consumers of the updated look.   and so it is with blogging.  Major changes can bring major dissatisfaction for your readers to the point you may get complaints or lose readers.  

If you decide to do a major overhaul of your blog that will include new template and design features then be prepared to hit those changes with a good advertising campaign and you may want to tell your readers what to expect.  That means buying additional advertising on blog advertising networks for one to two months.  Create a special promo ad for this purpose announcing the new look and/or features.  It also means additional pinging and posting during the transition phase.  So by all means do the major changes but up the promotion.
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